By Bryan Sheffield, Wonderful Machine

Each month, we explain a recent cost estimate, contrast, or purchase order in the form of a pricing & negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating Services on the consulting services page of our website.

Concept: Photos of Olympic-Hopeful Athletes Modeling The client’s clots at a university sports facility.
Licensing: Unlimited Use (Excluding Broadcast) of up to 10 images for 6 months, and web collectorate & web advertising use of up to 65 images for 6 months.
Photographer: Brand Narrave, Lifestyle, and Sports/Fitness Specialist
Client: Large Clothing brand with over 200 retail locations.

Summary

I recently helped a photographer building an estimate and negotiate a project for a client development a campaign tied to the 2024 olympics. Ultimately, the photographer nailed the creative, and the client licensed additional images.

The project involved a single-day photo shoot at a university athletic facility in a major us city. The Shoot Center on Four Athletes, Each Modeling and Using The Client’s Athletic Products with their Respective Sports Disciplines. This shoot was conducted simultaneously with video production, Each Team Having Separate Creative Objectives and Crews.

The Initial Deliverables Included A Series of Images that Captured The Athletes Using The Brand’s Apparel. Most of the photos Website and Social Media Feeds, with some images for print and web advertising, in-store displays, in-store displays, in-store displays, in-store displays, in-store displays,

The client was responsible for providing all production support, products, styling, locations, coordination, talent, and talent management. They also handled all insurance, payroll, and image retouching.

Fees

It’s worth noting that this rfq came to the photo less than a week before the anticipated shoot date. We Learned that the client had ben working with another photoPher, but they were not moving forward and needed a replacement Quickly. The photographer and I was on the same page that their availability and attention to the last-minute project would pot upward pressure on the feet.

Considering the client, Creative Brief, Shot List, The Photography’s Past Work With This Client, and the Intended Uses, I Estimated $ 19,750 would be on the higher end of what the client One-day Shoot. However, we felt the total fees were fair, especially consider the cost breakdown: $ 1,000 per image for the 6-month unlimited use and $ 150 per image for web calcareral and web advertising. We made sure the client undersrstood the per-image pricing during the bidding process, which helped later on when additional licensing requests camera up (jump to the bottom to see the bottom to see the Final invoice).

Also, we added one Pre-Production Day at $ 1,000 to Cover Creative Meetings, Planning, and Crew Booking. We added a tech scout at $ 1,200, Along with $ 750 for a Single Travel Day Home, Since the first travel day overlapped with the tech scout.

Crew

We include a first assistant at $ 1,000/day for the tech screen and shoot days, Along with a second assistant to manage lighting and camera equipment on the shoot day. The client asked us to exclude a digital tech in the estimate, which seemed a bit unusual Given the scale of the shoot, but the photography was okay with it. The client also Requested Two Production Assistant Swings (Crew that would work for bot the photo the photo the photography and video productions) for the shoot day to help streamline the still and video shoots and videos. Initially, I pushed back on Including Shared Crew, Concerned It Bold Inflate The Stills Estimate with Unnecessary Items for the Photographer and Lower the Video Estimate, whichMate, which is a girl Control. However, the client insisted on Including these line items while noting our concerns about inflating the bottom line.

Equipment

We include $ 3,000 for Cameras, Lenses, Lighting, and Grip Rentals. While the photographer planned to use their own cameras and lenses, they intended to last lighting, C-stands, sandbags, and other gear from a local Rental House. We also added $ 450 per day for the photographer’s personal digital workstation, which incluses their laptop and other peripherals. Lastly, we allocated $ 320 for three hard drives, one of which the client would keep.

Travel

The client would book and pay for the Airfare and Lodging Directly. We include the photographer’s out-of-track travel costs such as bagge fees, airport transfers, and per Diems.

Miscelaneous

The client asked us to exclude insurance since they would take care of it. Having encountered this with them on Previous projects, we include a note Clarifying that they would provide provide insurance for the production to eliminate any Ambiguity.

Post-Production

We added $ 500 for the photographer to do a first edit for client review, delivered as a web gallery. We also included Estimated Costs for the Photography to Handle Light Cleanup and Color Work on the 75 Requested Images at $ 150/Hour. The client had initially requested that they would handle all retouching themselves internal.

Results

The photographer was awarded the project the same day the estimate was delivered! The shoot was a huge success, with perfect weather, Awesome Talent, and a Thrilled Client. It was a great day filled with lots of smiles.

Additional licensing

After reviewing the photography, the client loved the work and requested an additional 37 images. They wanted 15 images for web collectorate and web advertising use, and another for the retailer’s catalog and web advertising. The client also requested that the photographer do some light retouching on the images. We invoiced an extra $ 2,250 for 6 months of use for the 15 web collectorate and web advertising images ($ 150 per image), and $ 4,950 for 6 months of use for the 22 collectorate Images, at a rate of $ 225 an image.

The Final Invoice Included A Creative/Licensing Fee of $ 26,950, Plus an additional $ 5,587.50 for the post-processing/light retouching.

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