Homegrown audio and wearables brand boAt has unveiled the limited edition India-themed Nirvana Ion ANC as part of its ‘Rock’in India’ campaign. The launch celebrates the achievement of the production of over 5 crore ‘Made in India’ units.

“This exclusive launch honors the brand’s deep connection to its roots and the unwavering support of boAtheads, who have played a crucial role in this success. The Nirvana Ion ANC, designed with an India-themed aesthetic, captures the essence of Indian culture while reflecting boAt’s ethos of being ‘Unabashedly Indian’,” the company said in a release.

The ‘Rock’in India’ campaign celebrates the brand’s commitment to the ‘Make in India’ initiative and showcases the cultural richness that defines both the product and the boAt community.

ALSO READ Exclusive: boAt Lifestyle co-founder Aman Gupta has a message for young entrepreneurs

On reaching this milestone, Aman Gupta, Co-founder and CMO of boAt, said, “boAt is deeply committed to India’s growth story. By manufacturing over 5 crore units proudly made in India, we’re not just building products; we’re building a stronger India. Our journey to becoming a top 5 global audio wearables brand is a testament to the power of ‘Make in India for the World.’ We’re proud to contribute to India’s economic growth and create opportunities for our fellow citizens.

The Nirvana Ion ANC will be available exclusively on boAt’s official website at a special price of Rs 3,499.