Dyson has launched its first-ever wet line styling products, the Dyson Chitosan™ formulations range on Thursday, August 15. Powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson Triodetic™ technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science.
Building on the research and innovation into hair science that is behind Dyson hair care devices, this new styling range follows Dyson’s same engineering mindset, focusing on delivering high-performance products and experiences.
Designed to combat the problems of some others that use simple polymers that lock hair strands together with stiff bonds, the Dyson Chitosan™ styling range works differently to deliver flexible all-day hold, with movement and shine, without the crunch. For all hair types. Even in high humidity. Dyson’s first formulations have been engineered to work with Dyson’s hair tools, to help the styles you love last longer.
“Whilst some other styling products use simple polymers that stick the strands of hair together like glue. Dyson’s formulas work differently. When used in Dyson Chitosan™ formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for 2x the hold, with movement and shine”- James Dyson, Founder and Chief Engineer
Eight years ago, Dyson entered the beauty sphere with the launch of the Dyson Supersonic™ hair dryer, promising fast drying with no extreme heat in a never-before-seen ergonomic format. Two years later came the Dyson Airwrap™ multi-styler – pioneering a new way to curl hair from wet whilst retaining volume and bounce. Dyson engineers have continued to push boundaries and breathe new life into our hair care routines, with the launch of technological advancements to existing tools, such as scalp protect mode on the new Dyson Supersonic Nural™ hair dryer, as well as more entirely new innovations, including the Dyson Airstrait™ wet-to-dry straightener.
The launch into formulations represents a new frontier for Dyson, delving into the world of ingredient research and through this expertise, Dyson has a lot more in its beauty pipeline still to come.As one of Britain’s biggest farmers, with over 350,000 acres of working land , and a passion for feeding people high quality food that is local to home, there is symbiosis between Dyson’s approach to using innovation to improve technology and the world of nutritious ingredients.
“Dyson products have changed the way we style, forever. Working with the engineers now, it’s inspiring to see that they set no boundaries and leave no stone unturned when it comes to innovating solutions to our common problems. It’s what gets us up every morning” Kathleen Pierce, President, Dyson Beauty
