As the arrival of Artificial Intelligence (AI) has made our daily tasks much easier and sophisticated, cybercriminals as well have evolved to become smarter. Even these hackers depend on the name and goodwill of some of the giant tech firms such as Apple and Microsoft to scam people. Apple and Microsoft are well-known brands to everyone and the usage of AI in these scams makes it harder to detect for the general public which is a huge concern right now.

Such scams have gained pace especially when new generation iPhones have been introduced in the market and people are in a hurry to grab these high-end devices. It is surprising as brands such as Microsoft and Apple have caused a big worry for security experts as many users easily trust these names and their goodwill.

As per a report done by a security expert, these brands have committed user support for their tech enquiries, and the hackers as well have now developed new methods to impersonate these numbers and target Apple and Microsoft customers with malicious pop-up messages.

We should know that panic always works in such incidents, and odds are, if fake customer care says that users’ devices are under an immediate and urgent virus threat and asks them to place a call to their fake customer support numbers, users are most likely to follow such deceptive instructions. Security experts say that these hackers exist everywhere and they are capable of forcing the victims into sharing sensitive information such as bank credentials and passwords.

On the other hand, AI has worsened the situation in this regard. We know that Artificial Intelligence has made these scams harder to identify and detect. Hackers are utilizing the loopholes of the technology and giving security specialists a nightmare. In these frauds, the AI ​​tool lets the scammers create a website that appears to be genuine, as it features the logo of Apple or Microsoft making it difficult for users to smell the trouble.

Technologies like deep-fake videos and AI voice cloning have given birth to a new dark side of such frauds due to which innocent users are invariably getting trapped in such scams and losing their well-earned money.