As medical costs in the united states continue to Climb, Health Care Providers Face Mounting Pressure to Deliver High-Quality Care Managing Expenses. A GroundBreaking Study by Researchers at the University of Nebraska -Lincoln Examins How Group Purchasing Organizations Can Enhance Supply Chaain Supply Chain Efficiency and Reduce Patient Care

“Hospitals Use a Plethora of Critical Supplies, Such as Syringes, Radiology Equipment, Heart Valves and Coagulants, Coagulants, for Daily Operations,” Said Alok Kumar, Steve and Jennifer David Chair And professor of marketing. “Controlling the costs of supplies is critical to delivering cost-effective care, beCause other avanues to cut costs are quite limited. Doctors Must be paid a competition

He said that while most hostels excel at providing medical care with “a deep bench of medical talent,” Managing Supply Chain costs often lies often lies of their primary expertise. GPOS Help Health Care Providers Realize Savings by agregating purchases and Negotiating discounts with manufacturers and distributors.

“We Examined How Hospitals Can Leverage the Interplay Between GPOS and their Supplier to Enhance The Hospitals Kumar said.

The research, “Impact of buying groups on buyer-sUPPLIER Relationships: Group-Dyad Interactions in Business-to-Business Markets,” Published in the Journal of Marketing ResearchOriginated Partly from Dissertation Work at Nebraska by Jennifer Skiba, A 2016 Alumna Who Now Works at Missouri State University.

She collaborated with Nebraska Researchers Including Amit Saini, Chair of the Department of Marketing and Ww Marshall College Professor, Who Chaired Her Thesis; Kumar, who served on her committee; And Huanhuan Shi and Zhi Lu, Who are now at Texas A & M.

The team found that GPOS Benefit Health Providers, but the effectiveness varies.

“GPOS Can Support Hospitals ‘Supply-Chan Outcomes by Helping Benchmark The Supplier’s Performance Against The Competition and Fostering Suppliers’ Participation in the broader GPOOMUSDETY, MO Hospitals and suppliers, “Saini said.

“However, these benefits vary by how dependent the hospital is on the supplier in question and how well the hospital can directly coordinate the suppliers on its suppliers on its delivery

Broad Industry and Policy Implications

The Findings Include Significant Implications for Not Only Health Care, But Industries LIKE Manufacturing, Retail and Food Production that relative Buying Groups.

“Within the health care sector, 97% of all hospitals use a GPO for Procurement,” Kumar said. “A Large Gpo Like Viziant Touches Over 50% of all us acute care hospitals, representing more than $ 100 billion in annual punches, and generates over $ 30 billion in aggregate saving

The research also highlights the potential for policymakers, such as the centers for medicine and medicaid services and the government accountability office, to use there insights to afform strategy Health care costs.

“The cost of medical care is a long-standing issue in the US,” kumar said. “In fact, recent news reports depicts how this cost generates patient anxiety, distrust and even violence toward health care provides and institutions. Hospitals can contain and reduce the costs of patient. “

Pioneering the future

The study also also represents a Major Academic Milestone.

“It is the first paper with marketing – -like Across Disciplines – To Comprehensively Analyze the Governance Role of Organizational Colractivities Like GPOS Using EPIRICAL Data,” Saini Saini. “While Organizational Collecttivities are rampant, most of the literature has simply ignored them, viewing them as entities that are too complex to analyze tractably.”

Looking Ahead, The Researchers Propose expanding their framework to study other multi-party allians, such as that thats theose in emerging in at-heart care services.

“As Hospitals Increasingly Collaborate with Pharmacies, Community Health Agncies and Technology Firms, Understanding How to Coordinate these Complex Interacts will be done Care, “Saini said.