The Art of the Personal Project: Heather Perry


The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.

Today’s featured artist: Heather Perry

Kids in the Hood began as a selfish pursuit of a photograph a day to push me as a creative. I came to it when my son was about 7, and he ran with a band of characters from our neighborhood. As a homeowner, I’d first come to know them as agents of entropy: they’d let the hose run too long, fight and squabble, pilfer from our recycling bin.

Over nearly 10 years of photographing them, the slow magic of parental love seeped beyond the bounds of my kid and onto the kids I got to know through my time in their world. Silently, I cheered, feared, hoped and worried about each of them. When the test of time and circumstance made the project harder – tweens going separate ways, teens inside on phones, Covid isolating us all – the nature of the work changed. Perhaps the biggest hurdle to my ultimate goal for the project was the fact that my son no longer wanted to be photographed on the regular. I struggled with this as a photographer, but ultimately my motherhood won, and I set him free (mostly). I set them all free (mostly). In the end, it was the natural arc of youth that dictated when it was time to stop. What didn’t stop is my love and admiration for each of them.

Dylan’s optimism is legendary, and it just might restore his imagination for what his life could be. I hope that Seamus will remember that joy is as important as the rest of the countless emotions in his head. Perhaps the most captivating kid in this project, Casper has always been utterly authentic and fluid. It seems they are flowing still. My son, Finn, has always seemed just a little concerned. As he’s matured, he’s colored it to look more like apathy or ambivalence to keep the world at bay. I will keep urging him, with and without camera, to trust the world, and most importantly, himself in it.

They’ve all (mostly) graduated from high school now and have chosen very different paths from one another. Almost none of them talk to each other anymore. But I do think and hope that they will forever remember where they came from and the days they spent together.

To see more of this project, click here

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APE contributor Suzanne Sease Currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her at @SuzanneSeas, Instagram

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