Color Repetition

Another thing you can do is purposely repeat color. Repeating color is the best way to draw a user into the frame. Having a couple walk through an autumnal wood, dressed in gold or green clothing can help to reinforce the nature theme. It also helps to make the end photo look more intentional, and this can translate to a more professional result overall.

Movie posters often do this, as a way to draw a viewer into the story before they even press play. the last of us has an iconic cover image, using a muted background to give the impression of a wasteland. The characters are also wearing muted colours, which helps them blend in. Color repetition is seen throughout the poster, as a way to convey the theme of the show.

Although it’s important to have colors repeat, sometimes having distinguishable colors helps to provide a focal point. Take the poster that Netflix used in Journey To Greenland for example. The snowy scene and bright blue sky offers a consistent theme, but the pop of the red and green coat helps to give a strong focal point. This helps to add visual interest, and when used properly, it’s a great way for you to create an exciting image.